This week’s BBR presentation took on a different format as Andrew Wardell of Andrew Wardell Web Design and Consulting opened the floor to a Q&A session, giving members the opportunity to ask questions about websites, search engine optimization (SEO), branding, and the ever-changing digital landscape.
Andrew has been designing websites for over a decade, building his business from a side project while working full-time into a thriving full-time career. Since joining BBR shortly after COVID, he has become a valued member of the group, helping businesses strengthen one of their most important marketing assets—their online presence.
One of the biggest topics of discussion was artificial intelligence and SEO. While AI is changing how people search for information online, Andrew explained that the fundamentals of good SEO haven’t disappeared. Fast-loading websites, clear business information, thoughtful site structure, and an excellent user experience continue to be the foundation for ranking well in search engines. AI may influence how search results are presented, but businesses that invest in strong website fundamentals will continue to be well positioned for the future.
Andrew also shared that every website project begins with understanding the business itself—not just the technical requirements. Whether creating a brand-new website or redesigning an existing one, the first priority is learning what the business wants to achieve. Some organizations need a professional online presence, while others are focused on generating leads, showcasing services, or supporting their broader marketing efforts. Every project starts with strategy before design.
Another important takeaway was that a website should never be considered “finished.” Technology evolves, security standards change, search engines update their algorithms, and businesses themselves continue to grow. Andrew believes ongoing maintenance is just as important as launching the site, helping clients keep their websites secure, optimized, and aligned with their evolving goals.
The discussion also explored how websites fit into a broader marketing strategy. A strong website works hand-in-hand with social media, Google Business Profiles, and other online platforms to build credibility. When potential customers search for a business, seeing a consistent and professional presence across multiple channels creates confidence and trust.
One aspect of Andrew’s work that stood out was the amount of research he invests in understanding each client’s industry. Before recommending a strategy, he studies competitors, identifies best practices, and looks for opportunities to help businesses stand out. This commitment allows him to create websites that are not only visually appealing but also tailored to the specific needs of each client and their market.
Beyond web design itself, Andrew also assists clients with Google Workspace setup, business email configuration, nonprofit Google services, branding, and connecting clients with trusted specialists when projects require additional expertise. His goal is to be a long-term partner rather than simply delivering a website and walking away.
When asked about his goals for the future, Andrew shared that he is looking to continue building long-term relationships with small businesses and nonprofit organizations—supporting them through ongoing website maintenance, updates, and future redesigns as their organizations grow.
Andrew’s presentation was a great reminder that a website is much more than an online brochure. It is often the first impression a potential customer has of a business, making it one of the most valuable investments a company can make when supported by the right strategy and ongoing care.
To learn more about Andrew Wardell Web Design and Consulting or connect with Andrew, speak with a BBR member or visit his website.