Today, we’ll discuss some common roadblocks businesses face in the exciting world of web design. A well-designed website is crucial for any business in today’s digital age, but navigating the process can be tricky. Here, we’ll share some challenges and solutions to help businesses shine online.
Challenge #1: Who Owns Your Domain?
Imagine this: you’ve invested in a beautiful website, but the company that built it holds the domain name. This means they control your online presence! Yikes.
Solution: You, the business owner, should always be the registered owner of your domain name. This ensures you control your website, email addresses, and online identity. If you need help transferring or managing your domain, a web designer can assist.
Why it Matters: Your domain is like your digital real estate. If someone else owns it, they could potentially take down your website and disrupt your entire business operation.
Challenge #2: Stuck in a Template Trap
AI web builders might seem like a quick and easy solution, but they often come with limitations. These platforms use pre-designed templates, making your website look similar to countless others. Where’s the unique spark that sets your business apart?
Solution: Break free of the template trap! A custom website designed specifically for your business using platforms like WordPress offers complete control and allows for easy updates and future expansion. Plus, a wider range of plugins enhances functionality and makes your website truly stand out.
Challenge #3: Ditch the Gmail, Get a Business Email!
Using a personal email address on your website screams unprofessional. It also lacks crucial branding power – a missed opportunity to subtly remind potential clients of your business name every time they receive an email.
Solution: Create a professional email address that uses your domain name, like “info@example.com” This builds trust and credibility with your clients. Choose the email platform that works best for you, whether it’s Outlook, Google Workspace, or another provider. You can even set up multiple email addresses for your team.
Challenge #4: Cookie Conundrum – Balancing Privacy and User Experience
Cookie banners are essential in today’s privacy-focused world. They explain what data your website collects and how it’s used, giving users control over their information. However, intrusive pop-ups can frustrate potential customers and lead them to abandon your site.
Solution: Implement a cookie banner that complies with regulations while minimizing disruption to the user experience. All websites should have standard privacy policies, but for complex websites or international business, consulting with a legal professional is always recommended. Remember, your website is a powerful tool for attracting and retaining customers. By avoiding these common challenges, you can create a professional, user-friendly website that truly reflects your brand and helps your business thrive online.
Sources
Photo by Pixabay
Article courtesy of Andrew Wardell of Andrew Wardell Web Design & Consulting
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